The advertisement materials created for the Cleveland International Film Festival where I was tasked with creating a theme for the festival, and design an ad campaign as well as merchandise that would be sold at the event.
This was the final poster that would be used as both a bus shelter advertisement, and the basis for the theme design of the whole campaign.
These posters were among the first versions of the ad campaign's initial designs. I initially gravitated towards the left-side design, but ultimately realized that the right-side design had a lot more unique potential which paid off in the final design.
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